August 2, 2016

The most popular camera.

With Apple selling their one billionth iPhone, it is easy to see the impact this "camera" has had on the industry. It doesn't seem to fit with the icons of photography like the Polaroid or the Kodak Brownie. Its been less than ten years. I have polaroids from the 80's that still rock. I have a brownie that still clicks. I have a 50's(?)Afga that takes remarkable images... My iPhone 5 is next to unusable. It's only 3 years old. So iconic? possibly. But very dependant on a massive infrastructure to stay alive. and then it's also needing repair or replacement at 3 years.

One billion is amazing. But it begs the question: Are they just keeping up with the disposal rate? If you sell a great device that wears out in a few years, and it is basically a certainty that people will upgrade, you are guaranteed that you will have a large number. Consumables. Like McDonald's. (They sold a billion burgers in their first decade, and are around 300 Billion now). Yes? I'd like a iPhone 6s, with the a side of fries and a mcflurry.

But it doesn't matter.

The photograph matters. What you use is almost irrelevant.

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